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Heineken

The Anti-freeze Sticker
Client
(Ideally) Heineken
Role
Concept & copy
Year
2024
Concept
Beer and cold go well together as bread and butter. That’s why Yani Gabriel and I were surprised to hear that Heinken won’t be a 2026 Winter Olympics partner: we ended up designing an innovative system to hack Cortina 2026 and make every ice-cold drink just about Heineken - literally.
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